Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SOS ATLANTIC FOREST FOUNDATION / 2010
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In the Shower in the Urinal case, we put together an installation of showers in public restrooms to remind the people who peed in the urinal to pee in the shower and help save the Atlantic Forest. SOS Atlantic Forest Foundation asked for an awareness-raising campaign about the preservation of natural resources. We found out that peeing in the shower once a day saves 12 liters of water by avoiding flushing.
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