A short rejuvenation reality show demonstrating how Handy Andy Cream could restore the dirtiest household items back to life, and restore pride in one’s home.

TV Inserts: 10 x 3 minute shows, filmed a local township, Soweto. Aired on a local channel, ETV, directly after a local Soap Drama, Rhythm City. Each show featured a household item that Handy Andy restored to look like new again.

TVC: 30” thematic flighted on all channels, sustaining brand awareness throughout the campaignMagazine Advertorials expanded on the details of the TV Show which proved to be a rich territory for PR.Mobi Site: This market often feel the need to generate more income. The Handy Andy Pocket Shop Concept is a virtual shop where consumers can buy and sell second hand goods, view tips of how to restore them and how to make money out to them. Free music downloads were also available.

Millward Brown key attributes measures :- ‘Removes even the most Stubborn dirt’ increased from 78–83- 'Leaves surfaces looking their best’ increased from 76–83- Really are the cleaning experts’ increased from 80–84Millward brown awareness and trial measures:- ‘Total mention’ increased from 6-14- ‘Ever bought’ increase from 12-22Handy Andy was voted South Africa’s 7th favourite overall brand in the Sunday Times.MobiSite: 227'376 Unique visitors (7 month target over-achieved in 11 weeks), 490.269 Page Hit, 16'636 competition entries Free music downloads proved a record traffic driver mechanism (contributed 52% to the mobisite traffic)