Cannes Lions
GOOGLE CREATIVE LAB, London / UN / 2015
Overview
Entries
Credits
Execution
We created HAPPY PARTY - globalhappyparty.com - where everyone’s invited to come together to celebrate happiness. Simply take 4 pictures using your device’s camera, they’re transformed instantly into a dancing GIF, and you join thousands of people around the world dancing in unison to Pharrell’s Happy. Once you’re in, share to invite your friends to the party.
Explore HAPPY PARTY on the homepage stream, or explore the Google Map to view GIFs from around the world.
Everyone who joins is also prompted to sign the Live Earth petition: further establishing their support of the importance of a happy planet.
Outcome
On the day itself (20th March):
- More than 800,000 people came to the party, and 45,000 posted dancing GIFS, from 162 different countries.
- Our hashtags #HappyDay and #HappyPlanet were used over 85,000 times, with a combined reach of nearly 445 million.
- #InternationalDayOfHappiness trended internationally throughout the entire day, and was used over 200,000 times on Twitter alone.
- Global celebrities/personalities such as Al Gore, Christina Aguilera, Spike Lee, Gwen Stefani supported by sharing the party with their followers
- There were 408,000,000 media impressions for IDOH
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