Cannes Lions

HARANGUE

DON, Buenos Aires / ICBC / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Because a bank that believes in the future, proved its promise with a specific action.

Outcome

More than 300 families received an unexpected additional joy with their child’s birth: a fixed deposit of $1000 pesos. Some were clients of the bank, others were not, but all of them established a new bond with ICBC that will never be forgotten.

The most popular news programs in Argentina covered the event in different hospitals all around the country.

Similar Campaigns

11 items

In Safe Hands - Pattern

BBDO ASIA, Singapore

In Safe Hands - Pattern

2017, VISA

(opens in a new tab)