Cannes Lions

ROAD SAFETY

DDB CANADA VANCOUVER, Vancouver / ICBC / 2006

Awards:

1 Shortlisted Cannes Lions
1 of 0 items

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Description

Aggressive driving and road rage seem to be universal issues. However, not everyone may be familiar with the self-help tapes (CDs) that we've based these spots on. Basically we've spoofed New Age meditation and relaxation messages.

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