Our campaign set out to establish Sapphire as the most modern card for progressive travelers—with better, broader rewards for the kinds of inspiring, ahead-of-the-curve experiences this progressive audience craves.

To fuel their interest, we created “Reserve What’s Next,” a series of long-form videos featuring James Corden on a quest to discover what’s next in travel. These films put Sapphire in the middle of compelling stories exploring travel innovations that aligned with our product-benefit categories of transportation, dining and accommodation.

In order to showcase the Sapphire Reserve experience, Chase executed its first digital-only campaign to reach affluent millennials with an interest in the future of travel. Launched in Q4 on the heels of exceptional organic interest in the product, the campaign was grounded in a deep editorial and branded-content partnership with Vox Media to launch Meridian—Vox’s new travel site. Cross-device extensions across programmatic and social allowed for precise audience and contextual targeting to engage the most likely prospects with the “Reserve What’s Next” story.

The “Reserve What’s Next” experience generated more than 61M impressions. Despite the challenges of launching a new platform and building scale, the Vox partnership drove over half of those impressions, including 3.2M views of the “Reserve What’s Next” content. Users were deeply engaged, spending an average of four or more minutes with the videos—more than two times Vox’s benchmark. Social complemented Vox with 23.3M impressions across multiple platforms, and Facebook’s 1.2% click-through rate was nearly double the benchmark. In addition to high reach against our target and engagement by our core audience, we effectively moved brand metrics. Brand studies showed significant lift against message association, proving our campaign was effective in aligning Sapphire as the only card designed to stay ahead in the fast-moving world of travel.