SanaLaRana.com is Pfizer's health care education portal for the US Hispanic online market, the fastest growing segment of the online population. SanaLaRana.com aims to educate US Hispanics about critical diseases that affect a disproportionate segment of this population, such as cholesterol, diabetes, and hypertension. The entire user experience on SanaLaRana.com was designed specifically for the Hispanic online market - from relevant content addressing Hispanics' health care needs to simple and intuitive navigation for novice Hispanic Internet users. SanaLaRana.com addresses both the language needs and cultural predispositions of the Hispanic online market in order to provide both user value and accomplish Pfizer's business objectives.