Cannes Lions
EURO RSCG GROUP SWITZERLAND, Zurich / AIDS FOUNDATION / 2008
Overview
Entries
Credits
Description
Creation and production of eye-catching and valuable gadgets to support street workers.With the aim to prompt a young, sexually active target group to check their love life at www.check-your-lovelife.ch (online sex encyclopaedia).
Execution
The Love Life candle is the first tool to measure performance in a setting of fun and romance. The further the candle burns during lovemaking, the higher the score for the partners. The humorous test result is an invitation to check out more sex questions at www.check-your-love-life.chThe Love Life candles were handed out and sold at different outdoor events in conjunction with the Swiss Federal Institute for Health.
Outcome
The target to increase the profile of the safer sex rules and to improve the awareness for appropriate safety measures had been realised after a short period.The visits to the website increased by 96.3%. 44 % clicked on the knowledge section.Immense reactions among the target group during the give-away activities.
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