Cannes Lions

Hearing Rescue

BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2017

Awards:

4 Shortlisted Cannes Lions
Case Film
Scale Drawing
Supporting Images

Overview

Entries

Credits

Overview

Description

We wanted to turn this unawareness at night into extreme caution for the hearing-impaired. So, we created Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night. It was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately.

Execution

To create Hearing Rescue, we set up a crowdfunding project to raise money. Within 3 months from October – December 2016, we could gather from public 100,000 USD in total. After production, Hearing Rescue was officially launched in March 2017 and distributed to our target: people with hearing impairment and hearing aid specialists.

Outcome

Hearing Rescue devices were distributed nationwide to our target group: people with hearing impairment and hearing aid specialists. Shortly after the launch, it became a buzz. Not only could it reach the target successfully but also expand engagement to ordinary people: relatives of those who have hearing problem. 98% of those who tried Hearing Rescue reported that they felt more safe and can sleep without constant anxiety. Over one fifth of the hearing-impaired across the country have contacted to pre-order Hearing Rescue.

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2021, THAI HEALTH PROMOTION FOUNDATION

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