To overcome alienation, we created an image of a girl guardian angel who materialised on one of the city roofs, and desperately appeals to people for help.On the Internet the project was presented on a specially designed website, www.Vika-Kurbanova.ru, also on - «Russian Fund for Help» (www.rusfond.ru) website. There, one could learn the girl’s story and watch the video of her angel. Every day we placed new video shots of the angel asking for help. Such an on-line update enabled us to keep the audience involved. Once the funds were raised all the participants received an SMS saying that Vika’s life has been rescued.

Many popular Russian bloggers, such as Tatiana Lazareva, Bojena Rynsky, Boris Minaev, and Oleg Kozrev, got involved in this charity initiative by mentioning the unparalleled idea of a guardian angel, placing the link to our website in their blogs.

The sponsor aid for Vika’s surgery was received in only one day. But the charity initiative lasted three days, and the angel helped to save two more lives. The donations collected were sufficient to cover heart surgery for Maria Chukhlantseva and Kirill Anjukhin.

For a month after the final video was placed, the traffic statistics showed 30% increase in www.Vika-Kurbanova.ru visits.