The idea was to associate with O Estado de S. Paulo, best known as Estadão, one of the most important communication vehicles in the country, for an innovative Branded Content project that changed the way to make news. Photojournalists changed their traditional pieces of equipment for Moto Z with Moto Snap Hasselblad True Zoom. Thus, the professionals gained agility to cover stories, without giving up the professional quality, and Moto Z was in highlight in the newspaper during the whole partnership.

In addition to the photos, Moto Z was also used to film videos for TV Estadão, record audios in interviews and even to project the photos in the exhibition that closed the project.

During the project, each photo was identified with the name of the project and the equipment used to make it. In the editions that were published during this period, more than 40 formats of traditional media on Estadão were used to explain the partnership.

In addition, every 15 days an ad gathered the best photos, with a report from the photographer, explaining the moment of the click and their experience shooting with a Moto Z + Hasseblad True Zoom.

A digital hub gathered all content of the project. The photos made formed an exhibition about the revolution in photojournalism.

The partnership lasted for 3 months, with almost 300 exclusive contents generated with Moto Z and its Moto Snaps. Present both in the print edition and on digital platforms, Eztadão Project impacted a total of 2.4 million people, who could see more than Moto Z’s quality: a new way to create brand content.