Make people donate for the fun of it, rather than out of pity.

And where better to turn these forks into donations than a place, where both food and people having money come together: gourmet festivals. But instead of letting volunteers advertise and sell our product, we let the product be the medium – and let it speak for itself: Helping Hands were handed out along with the food in exchange for a deposit. Its message: Keep me! Now the effort no longer lay on donating, but on demanding your money back. Which caused the entire first edition to be sold out in just a month.

A sold out first edition of 30,000 forks, more than 50,000 Euros for the Tafel foodbank—and the basis for a long-term source of revenue.