Cannes Lions
OGILVY GERMANY, Dusseldorf / DUESSELDORFER TAFEL / 2014
Overview
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Credits
Description
Among many other food banks the Düsseldorfer Tafel communicates in a different way: Having fun instead of having mercy is their central message when it comes to fundraising. This concept has been very successful for many many years.
Execution
For eight months we adjusted the proportions and material for a highly standardized production – because our demand on the final result was not only a fork with the shape of a hand, but a product which is fully functionable and ready for serial production.
Outcome
The Düsseldorfer Tafel has a product that purely by its design takes over the fundraising. This kind of fork is an eyecatcher in any home accesory store – people like to buy it as a gift of for any other reason. But it is not only about a new source of income. It is also about bringing up the Tafel’s topic for discussion – everytime people come together to have dinner at a well-laid table.
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