Cannes Lions
OGILVY & MATHER ADVERTISING, Dusseldorf / DUESSELDORFER TAFEL / 2010
Overview
Entries
Credits
Execution
After the concept and artwork were finalised, regular coins were prepared with the produced stickers by the volunteers of the Düsseldorfer Tafel. The coin rolls were then given to the participating partners of the Tafel, such as the supermarkets of the Metro group, Hinkel bakeries and different retailers in the area, in exchange for regular coins. The coins were then given out as regular change at the cash desks.
Outcome
Just a few days after the start of the project, visits on the homepage of the Düsseldorfer Tafel increased considerably. Several local and regional newspapers, TV stations and radio stations covered the project. Evaluation of the project is in progress, as the coins are still in circulation.
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