By providing restaurants with tiny 'All You Can’t Eat' stickers to highlight those enormous dishes on their menus, we let diners know they could order a smaller portion for the same price – with the money the restaurant saved going straight to Düsseldorfer Tafel.

Restaurants embraced the idea as it cost virtually nothing and the implementation effort was minimal.

For diners, our appeal to donate a small virtual portion of their oversized meal struck a powerful chord at exactly the right moment. People, who usually wouldn’t donate, start donating without spending any extra money.

Participation:

+80 restaurants

The number of participating restaurants continues to grow.

In addition, other food banks in Germany have expressed serious interest in implementing this scheme in their cities.

Investment:

<€5 per restaurant.

(Promotional starter-kit of stickers + paper placemats)

Donations:

The campaign is still ongoing and final results will only be known at the end of the financial year. However, from an initial investment of only €500, the campaign paid for itself in the first week.