Did you ever give any thought to the fact you have never switched banks in your entire life? You are not alone, as the ‘Creature of Habit’ can be an example for all of us. ASN Bank changes up the financial world with their new campaign and demonstrates in a playful way how money can create happiness.

The financial world is all too often represented in a cliché image, so enough reason for ASN Bank to change it up to a more contemporary one. The story of the Creature of Habit is honest and the voice over takes you back to those dreamy bed time stories.