Cannes Lions

PVC-Horse

SELMORE CREATIVE AGENCY, Amsterdam / ASN BANK / 2019

Film
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Overview

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Credits

OVERVIEW

Background

This little fable is based on a true event. It reïnactsa dramatic scene first depicted by photographer Justin Hofman that created a global stir. A little seahorse that mistakes a plastic Q-tip for a companion. We made this picture come alive in a short animated love story.

Execution

This is a true fable about a little seahorse that mistakes a plastic Q-tip for a companion. But her desperate love had no future. Just as man’s love for plastic disposables is futureless. High time for us humans to take action. High time to choose a sustainable bank that strives for a cleaner environment.

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