Cannes Lions
SELMORE CREATIVE AGENCY, Amsterdam / ASN BANK / 2019
Overview
Entries
Credits
Background
This little fable is based on a true event. It reïnactsa dramatic scene first depicted by photographer Justin Hofman that created a global stir. A little seahorse that mistakes a plastic Q-tip for a companion. We made this picture come alive in a short animated love story.
Execution
This is a true fable about a little seahorse that mistakes a plastic Q-tip for a companion. But her desperate love had no future. Just as man’s love for plastic disposables is futureless. High time for us humans to take action. High time to choose a sustainable bank that strives for a cleaner environment.
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