Our campaign media were to focus on the safety aspects of the Xenon technology: “Faster recognition of road traffic dangers”.

Black lines on a white background demonstrate the life-saving benefit of Xenon cornering lights. At first glance, each motif only showed a grey surface. Only upon closer inspection did the lines and the danger become clear.

The viewer experienced precisely the same moment of shock that could occur each night on any street. Dangers could be lurking anywhere and they can only be recognised with Xenon cornering lights.