Cannes Lions

HIGH SPPED INTERNET PACKAGE

RTC, Washington D.C. / TIME WARNER CABLE / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

During the 2008 holiday season, Time Warner Cable services were positioned as a “gift to yourself.” One that keeps on giving. By taking a look at the holidays from the inside, Time Warner Cable was able to differentiate itself by owning something the competition simply didn’t: True holiday homes.

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