Cannes Lions
MJZ, Los Angeles / KIA MOTORS / 2015
Overview
Entries
Credits
Description
The 2016 Kia Sorento has been completely redesigned. It’s bigger, more refined, and more capable than ever before. With 290 horsepower and all-wheel drive, it’s “The Perfect Getaway Vehicle”. So to demonstrate the vehicle’s off-road capabilities and sophisticated personality, Kia teamed up with actor, Pierce Brosnan, to create a getaway so unexpected that even Pierce himself did not see it coming.
Execution
Shot in the mountains of Telleride, CO. Maneuvering extreme weather, animal wrangling, explosions, etc.
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