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Overview

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Description

Get drivers to compete in the Young European Truck Driver Competition 2007 by promoting the idea of owning your own truck. First prize in the competition is a fully equipped Scania Truck.

Similar Campaigns

12 items

Shortlisted Cannes Lions

THE&PARTNERSHIP, London

TAKUMI: A 60,000 hour story on the survival of human craft

2019, LEXUS

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BRAND UNION, Stockholm

Scania brand identity

2018, SCANIA

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2 Eurobest Awards

TBWA\STOCKHOLM, Stockholm

The Scania Clock

2017, SCANIA

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Shortlisted Cannes Lions

GEOMETRY GLOBAL, Moscow

Angel Call

2016, SCANIA

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ELIAS ARTS, Santa monica

BODY AND SOUL

2014, CHRYSLER

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DENTSU, Tokyo

DIRECTION

2013, ZENRIN CO.

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CP+B, Gothenburg

HEAVY TRUCKS AND BUSES, ENGINES AND SERVICES

2012, SCANIA

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CRISPIN PORTER + BOGUSKY EUROPE, Gothenburg

TRUCKS

2010, SCANIA

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GRABARZ & PARTNER, Hamburg

VW TIGUAN

2008, VOLKSWAGEN

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STARRING, Stockholm

TRUCKS

2007, SCANIA

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LOWE PEOPLE, Stockholm

MERCEDES-BENZ C-CLASS SLK

2004, MERCEDES BENZ

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ARTPLAN, Rio de janeiro

PEUGEOT 206

2002, PEUGEOT

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