Albertsons approached the agency to generate a microsite that would focus on menu solutions to support the holiday time period. The Traditions Made Easy microsite delivered on Albertsons key objectives of driving brand awareness, generating loyalty and lifted online and in-store sales.

The site was supported by a robust media and e-mail campaign. The banners utilized a highly interactive carousel format. High traffic keywords, like 'holiday recipes', 'party planning' and 'holiday menus' were also bid on in Google, Yahoo and MSN to drive additional traffic to the site.Target Audience: Women, ages 25 - 45