Men like to read Penthouse Magazine – just not necessarily in public; that is to say, not in front of women. With the Holsten Undercover-Cover, which can be placed over the real magazine cover, this problem is solved. Women are no longer a disturbance when reading such magazines; indeed, their presence is now welcome. In reading the new title “The World of Feelings”, our readers show an unexpected degree of maturity and are certain to be on the receiving end of much female admiration.

The Holsten Undercover Cover proved to be very successful. It achieved the intended effect, evoking very positive reactions in the public. Copytests also showed that it scored a recall rate of 78,5% (umprompted). Compared to an average of 6,3%, this is a massive increase of 1246%.