Cannes Lions
McCANN ERICKSON DÜSSELDORF, Dusseldorf / FIFTYFIFTY / 2011
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Fifty Fifty, Dusseldorf “Street ‘Zine“ just turned 15 years old. And we celebrated with a special rendition of “Happy Birthday”.Cold winds blow through the empty nooks and crannies the homeless live in and whistles “Happy Birthday” as a tribute to the successful work of Fifty Fifty. During the last 15 years, more than 3000 homeless get a roof over their heads. Without actually showing the homeless and their misery, we convey an impressive picture of the situation. Thanks to Fifty Fifty, the pictures are empty now, but the haunting sigh of the chilling wind still gives you goose bumps.
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