Cannes Lions
HAVAS WORLDWIDE DÜSSELDORF, Dusseldorf / FIFTYFIFTY / 2009
Overview
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Credits
Execution
We made a homeless person invisible – for real. A camera captures the scene behind him. A video projector projects the picture onto him. Live! Pedestrians directly get the impression that the homeless person is invisible. His message: "Don’t ignore me!" Due to the extensive TV and press coverage in regional and nationwide media, the whole issue of the homeless magazine “fiftyfifty” directly sold out.
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