Cannes Lions

MAGAZINE FOR THE HOMELESS

HAVAS WORLDWIDE DÜSSELDORF, Dusseldorf / FIFTYFIFTY / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We made a homeless person invisible – for real. A camera captures the scene behind him. A video projector projects the picture onto him. Live! Pedestrians directly get the impression that the homeless person is invisible. His message: "Don’t ignore me!" Due to the extensive TV and press coverage in regional and nationwide media, the whole issue of the homeless magazine “fiftyfifty” directly sold out.

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