Objectives:Tell the product stories from the ‘Impossible Dream’ TV ad. Change perceptions about Honda.Synopsis: Our aim was simple: tell as many stories to as many people as possible. To do that, we created ‘Impossible Dream World’ – a series of 13 rich and dynamic product-related environments in which were housed a series of especially-created Garrison-Keillor-narrated video vignettes. The resultant experience is rich and engaging, but also simple enough to never overshadow the real stars – the stories themselves. (Happily, over 180,000 people watched on average 5-6 stories each.) Target group: 18-40 ABC1 male and female.