Spikes Asia
LEO BURNETT MELBOURNE, Melbourne / HONDA / 2016
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‘Wild Horse Chase’ tells the story of little girl who is determined to replace her broken pink toy horse. Her dad goes along with her solution to the problem, driving her to ‘Ranch of the Rainbow’, a place where coloured horses are bred. There, she spots the ultimate replacement - a spirited pink horse. With the help of the head of the ranch, they pursue and corner it. The girl calms the flighty horse, forming the ultimate bond. Seeing this, the girl’s younger brother deliberately snaps the head off his toy dinosaur. The ad concludes with a roaring T-Rex chasing the CR-V down the road.
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