Honda’s ‘The Great Unknown’ Campaign marks the launch of the new Civic model across Europe. Created by Wieden & Kennedy London, the core TV ad delivers the message that it’s only by venturing into the unknown that you can truly discover something new and innovative. After all, if you know what you’re doing it’s because someone has been there before. The TV ad, directed by Martin Krejci, follows the spark of an idea from conception in the Honda factory, through a series of adventures finally resulting in the new Civic.