Cannes Lions
WIEDEN+KENNEDY, London / HONDA / 2003
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A procession of 'OK' letters are being stamped 'OK' in an 'OK' factory. There's a man at the start of the 'OK' production line pressing 'O' and 'K' on a keyboard. He sneezes and all the other dusty letters are revealed. Inspired, he types something else and 'WHATIF' shoots out.
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