Prove the printing qualityPosition HP as the leader of printing solutionsGenerate one to one communications. Print “False Cover Pages” of the most prestigious IT magazine for each one of the subscribers, which were pasted to the real magazine cover pages, so that the subscriber could see in the first instance that he/she received the magazine especially printed for him/her “This magazine is property of Jorge Oriza Optimedia México” and , in a second instance, could remove the false cover page comparing it with the real one. The false cover page would indicate how it was printed and how get more information about HP Printing Products “Printed by HP Deskjet 970 CXI in HP Premium Photo Paper. For more information of HP Products call to 5091700 or 01800 4684247 or vistit our website www.hp.com.mx” HP wanted to have an ad demonstrating the quality of the Printers product line, so we recommend to use a stickers in pages o covers of magazines. In this way our target could take off of the ad and compare both impressions, the professional & the HP home printer. This execution is special because in our country you can not do anything with the cover of the magazines. You can use belly bands all around the magazine but you cant touch the cover of the magazine and the information of the cover. We achieve to use the cover of the most important IT Magazine and we put in a call to action of HP, at the same time we were making advertising of the HP Deskjet 970 and the HP Premium Photo Paper.It should be a winner because we are using a special, different and impact format not used in our country, personalized; we are talking one to one to our clients and with one insertion we create the impact of a whole campaign.

HP wanted to have an ad demonstrating the quality of the Printers product line, so we recommend to use a stickers in pages o covers of magazines. In this way our target could take off of the ad and compare both impressions, the professional & the HP home printer.