HSBC Bank International’s (HBIB’s) customer base is predominantly high-net worth ex-pats based around the world, many of whom tend to bank by telephone and in-branch. To fulfil our brief of driving customers online we created an incentive-led promotion that rewarded customers EVERY TIME they completed online transactions (applying for a Premier account, Investment review request, PIB log-ons etc.), through free prize draw entries to win an around the world trip worth £15,000 PLUS 8 weekly draws to win £1,200 worth of premium travel related items.Banners on external trade sites, HBIB home-page and a customer email promoted the microsite.