Cannes Lions

Huawei #BePresent

LH\TBWA, Yehud / HUAWEI / 2017

Film

Overview

Entries

Credits

Overview

Description

The movie shows a small child trying to get attention from his family

on Christmas eve. However, they are all too busy with their Huawei smartphones,

trapped in their own worlds.

The child decides he must do something to make them all enjoy some family time,

so he creates his own ‘Christmas miracle’.

The message:

Once a year, put your smartphone aside.

#BePresent

Similar Campaigns

12 items

The Christmas List

PUBLICIS SAPIENT, Shanghai

The Christmas List

2022, HUAWEI

(opens in a new tab)