Wooden boxes with the image of an imprisoned woman were placed on the baggage carousel of arrival terminals in twelve Brazilian airports. Besides that, a three-dimensional structure simulated a dungeon where a video of a prisoner was shown. To complete the action, stickers were placed on the walls of airport and bus stations’ toilets; they contained disturbing statements such as “Trafficking of people. I was a victim. Help Brazil not to fall in this trap. Call 180”. The messages seemed to have been written with lipstick by presumed victims.

The action generated enormous repercussion in the media, mobilising people to act against the trafficking of people. The main TV channels, several print media vehicles and big portals helped to promote the campaign, which, apart from its relevant journalistic content, had in its essence surprising ideas that generated impact and really consternated the population. All of this can be seen in numbers: after the action, the number of calls denouncing the traffic of people in Brazil increased 67% when we compare the 1st trimester of 2010 with 2009.