We create a clothing brand with the demobilized people from the guerrilla. We found talents that those people used to do in the middle of the jungle in pro of the war against the government, and turned them into work in our side of freedom and civil society.

The President of the country, the Minister of Defense, one of the most recognized fashion designers and several media from different parts of the world were involved in the issue.

With all the demobilized stories, we created short films that were projected on screens at the towns were guerrillas use to go across.

These screens were also set up to activate and surprise them when they walked close by.

Every short film projection captivated all Colombia´s conflict zones.

THERE IS NOTHING MORE POWERFUL THAN THE EVIDENCE

During the campaign 252 guerrillas demobilized, surpassing the numbers of the previous year by a 15%. Gifts of Freedom became the Christmas campaign with the highest number of demobilized guerrillas in the last 4 years.