To connect with the people we decided to prove to them that true friends support you in the most difficult times. Bogota is one of the cities with the heaviest traffic in the world; people live every day having bad experiences with public transport.

We took advantage of this to show that Banco Caja Social is the “more friendly” bank and that it is “always supporting you” in the most difficult times. We made an alliance with one of the major bus companies and we created a “Troop of friends”; a troop of friendly buses branded with Banco Caja Social, announcing the arrival of the buses through a GPS system installed in several bus stops of the city covering the most important route of Bogota. People didn´t have to pay for the bus fair and had they their own seats. Changing an unpleasant experience into an unforgettable one.

• More than 750,000 people traveled with us living a unique experience with our brand.• We went from being the 7th bank in the market to be the 4th favourite brand.• We achieved great results, but most importantly, we found great friends.