The first quarter of the year always ends up being one of the lowest in terms of vehicular communication, so we needed to take advantage of the little noise this season has and generate a message that would stick in all Peruvians.

The problem is the brands in the automotive sector have the same commercial offers, so it’s really hard to stand out above a sea of offers, promos and discounts that sound pretty much the same.

With that in mind, we needed to reach the sales number contemplated in the first Q of 2023 and, with this, achieve a market share of 11.5%

When you live in a country where people have the freedom to name their kids as creative as they want, you find an opportunity in it. We contacted real people that where name after our competition to make them spokesman of our brand and cars. What better than Ford, Nissan or Yaris to recommend the car of your dreams, a Hyundai.

- We manage to sell 150 more units vs last year’s numbers.

- Our market share increases in 15.09%, more than the goal set by client.

- We manage to get an increase of 88% positive brand sentiment.