Cannes Lions

IAA Conclusion

BBDO GROUP GERMANY, Berlin / DAIMLER / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Compared with other car manufacturers, smart’s budget for the biggest auto show in the world is rather small. How can we create awareness for smart anyway?

The idea: the shiny world of the IAA where cars get bigger and faster every year has less and less to do with the reality in the city – where cars move in walking speed and finding a parking space is a nightmare.

In a revealing short documentary smart unmasks this contradiction. The message: in theory all cars get better. In the city just one: the smart fortwo.

Similar Campaigns

12 items

Question Everything

INNOCEAN USA, Huntington beach

Question Everything

2023, HYUNDAI

(opens in a new tab)