Compared with other car manufacturers, smart’s budget for the biggest auto show in the world is rather small. How can we create awareness for smart anyway?

The idea: the shiny world of the IAA where cars get bigger and faster every year has less and less to do with the reality in the city – where cars move in walking speed and finding a parking space is a nightmare.

In a revealing short documentary smart unmasks this contradiction. The message: in theory all cars get better. In the city just one: the smart fortwo.