Cannes Lions
DIGITAS, Boston / IBM / 2007
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Employ associative navigation to mimic the interconnectedness of the global enterprise and the brain itself. Organise thought leadership in a new way to invite senior business leaders to discover surprising connections between issues, then read articles and case studies, download white papers, sign up for audio and video pod casts and newsletters, even contact IBM subject experts directly, using contextually served email links.
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