This interactive website was created as a new initiative, designed to give mid-sized businesses simple access to IBM people, solutions and technology. Combining video and flash elements to create an easy-to-use online experience, users are connected directly to everything IBM Express Advantage has to offer. Users “pull-up” to the window and meet Bobby, the website’s live action host. Bobby is there to guide you through the entire experience. Whatever you need, Bobby can help you find it. The entire Website literally brings the idea of “simple” to life.