Cannes Lions
IBM SECURITY SOLUTIONS
OGILVYONE WORLDWIDE BRASIL, Sao Paulo / IBM / 2004
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Overview
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OVERVIEW
Description
Let them break into your mail just as easily as someone could break into their so-called security system. By doing so, expose the problem and show them all the alternatives in security services and solutions IBM offers.
Outcome
Such a straight to the point approach produced a ROI of 19,89, a response rate of 3,55 and a very happy client.
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