To promote the event/activation evening, we handed out flyers at the venue on the day, and erected a billboard on the site.

We also had a live radio broadcast from the event and radio spots with a call to action to SMS to donate.

The campaign received great support on social media channels, with #warmerwinter trending on Twitter. The campaign was also supported by radio.

All money raised is used to buy warm blankets, which is distributed to the needy, particularly orphaned and vulnerable children and the elderly, countrywide.

Nedbank has invested R3.2 million into the Nedbank Winter campaign over five years (including 2014). In 2014 R 500 000 was used to purchase 3 000 blankets to be donated to thousands of orphaned and vulnerable children, women and the elderly across all 9 Provinces