To demonstrate the “frauenhäuser” duties in an easy, fast and catchy way, we produced 5,000 freecards that showed the portrait of an abused woman.By pulling out the card-inlay, the wound disappears as the "frauenhäuser"-logo and the helpline appear.

The cards were distributed as “free cards” in restaurants and clubs.

The helpline started in January. At the same time our promotion was launched.Since then the helpline registered more than 1,000 calls.Unfortunately, violence against women is still a great problem in the Austrian society.