Cannes Lions

In the Heart of the Battle 360

DDB PARIS, Paris / UBISOFT / 2017

Presentation Image
Film
Demo Film

Overview

Entries

Credits

Overview

Description

We created “In The Heart of The Battle”, an immersive 360 VR experience that plunges the viewer directly on the battlefield. We follow a Knight as he fights through swarms of enemies. It’s a disorienting and chaotic experience, true to the feeling of a real battlefield. There is nothing beautiful here : swords clash, fire rains from the sky and blood is shed. Throughout the experience, a voiceover which is an ode to Honor serves as a counterpoint to the chaos on the battlefield.

Execution

We wanted to show the rawness and brutality of a battlefield and make the gamers feel there. Rendered in 8K and seen in the Oculus Rift, the experience is mesmerizing: from the blood trickling down in the puddles of water on the ground, to the fire arrows raining from the sky and the incredibly realistic sunts, the film is a true rendition of the game’s warrior spirit.

Outcome

In the heart of the Battle 360 was experienced more than 15 million times.

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