As a brief requirement, we couldn´t do anything different than an Email. There was no budget to do something else, so our creativity had to adjust to the specifications that offered the Email servers.

Plus, our message had to have the creative spirit of Leo Burnett. This one couldn´t be the exception, even more if it was a message from us to our clients.

In the end, without having to spend any extra money, we managed to surprise everyone with a message adaptable to any kind of Email server.

Our success was that no one had to open any Email to get our Christmas message. And the best of all: all our clients read it and it didn´t get lost as another message in the inbox.