INFINITI brought the brand to life in collaboration with NBC. Media outlets were used synergistically and simultaneously to ignite buzz leading up to the show:-- Mass reach was achieved by using teaser units in the Wall Street Journal and USA Today-- Digital media on NBC.com, Hulu, CNN, Google and others helped drive anticipation-- Social media experience was enhanced via Twitter and INFINITI’s Facebook pageDuring the day of the ceremony, INFINITI distributed video clips and live video streams through a video widget/player placed on NBC.com, INFINITI’s Facebook page and the Red Carpet/Emmy Awards section.During the pre-show and ceremony ten: 30 spots ran and seamless product integration was highlighted by three custom broadcast vignettes created by NBC. They featured the cast of “Community” inside the QX56. On-the-ground activation included A-list talent experience, a presence in Emmy Magazine and inclusion on the show.

-- Over 92MM total media impressions and 8.4 MM additional impressions gained from PR and Media coverage of the event-- 18% growth in new Infiniti Facebook page followers-- Over 1.1MM Twitter followers -- Infiniti became one of the “Top Tweets” during the ceremony-- Infinitiusa.com traffic experienced a 63% lift during the hours of the show and a 93.5% lift for QX alone-- 30 A-List Actors experienced the brand and helped on-ground activation garner a prestigious luxury brand perception-- Sales of the QX56 rose 127% YOY in August and 68% YOY in September