We developed a content strategy to feed all of ING DIRECT’s social channels with relevant and interesting news and tips to save money, time and resources every day. We also allowed our community to take part in a CSR project which we launched to help children develop and grow through a smart use of technology: the platform Bit Bum Bam was born where people could upload and vote projects.

An important part of our social strategy has also been thanking our community: this is why we launched a special activity of Random Acts of Kindness named #ThankINGyou.

ING DIRECT has become the largest social community in online banking in Italy, with over 240,000 members. Thanks to our social strategy, the engagement rate has doubled between 2012 and 2013.

Voce Arancio has 94,000 subscribers and registers over 120,000 visits monthly. On top of that, we found out that the subscribers are 2 times more loyal than all other clients.

On social channels we also offer support to more than 1,000 customers monthly, with 95% requests being answered within 4 hours. A result that won us SocialBakers' Socially Devoted Award 3 times in a row.