Before the ING Bank launched their new campaign in The Netherlands, they first wanted to inform their employees about it. They wanted to do this in a progressive way. We came up with the idea to create an online campaign on the top 10 websites in The Netherlands and target the banners on the ING Bank employees through IP Targetting.

We collected the IP ranges of all the offices in The Netherlands which made it possible for us to "recognise" a visitor if they were an ING employee. If so, we served a floating ad which communicated; "Hey, you work at the ING Bank don't you?" This triggered the employee to click through to the minisite, where the campaign was introduced with a new TV commercial and “The making of”.