In Giuseppe Tornatore 1988 movie, the Cinema Paradiso movie house is the symbol of entertainment as a gathering moment at the center of the village.

Creative idea:

Promoting cinema through a journey, making it a part of a whole pop culture experience brought to Paris.

Each sequence of the experience being a proposition to start a dialogue:

-Cult movies like Indiana Jones but also with art house cinema like Brian de Palma

-Classic hot-dogs but also with vegan food and a gourmet restaurant

-Most iconic French luxury house but having fun on a bowling

-Art nouveau 1900 exhibition hall but with ultra contemporary live stage

-Hip-hop artists with electro DJs and live performers

...

3.8 million euros budget

The Grand Palais totalises 13 500 meters square

4 days of installation. Opened 11 days 17th June to 26th from 7pm to 5am.

2 cinemas of 2 000 seats each with MK2 "love seats" or beds or classic seats.

2 screens 25 meters wide with double xenon video-projectors.

4 000 HF headsets

1 real size Chanel bowling of 3 lanes.

A Superclub capable of welcoming 5 500 clubbers.

10 music labels and 52 artists.

360 live stage with 3 LEDs towers of 10 meters high.

400 tons of lighting.

A food court à 12 000 square meter with 12 food stalls, 6 food trucks and 7 bars.

1 gourmet restaurant (12 meters high).

Dance classes everyday (more than 10 000 dancers total).

More than 30 trucks of material.

Team of 15 people before event and 25 during the event.

80 000 attendees (movies + club)

Reach: +32 million contacts (2 weeks prior the event until last day of event: 25 days)

Appearances:

National TV > 7

Radio > 16

Press & blogs > +300

Engagement: 25 720 posts (Twitter, Instagram, Facebook, Snapchat)

80 000 attendees, 48% stayed 3.5 hours at Cinema Paradiso, 20% stayed 4.5 hours.

Nearly all of the available tickets were sold: 18 movies sold out of 22.

Jean Imbert gourmet restaurant was full for 5 consecutive days.

The Chanel bowling was full non stop, with from opening to the closing.

Coca-Cola Just Dance animation entertained 5 000 visitors.

The social media analysis proved a very positive rate of satisfaction.

It appears Cinema Paradiso reinforced the special bond between MK2 and the Parisians.

Many expressed their by the same sentence "This live experience was so culturally influencial, it could have been produced by the Mairie de Paris". (Paris City Hall)