How can one seemingly innocuous commodity affect the entire global industry? In this campaign, the T. Rowe Price Investment Company takes us on a surprising and visually rich journey as they attempt to find out. Each commercial in the campaign uses a base material (cable, metal, glass) from which all other objects in the commercial are created, weaving a rich tapestry of connected visuals, which reveal the hidden connections of today’s markets, and a depth of understanding which all investors can feel more confident about.