In a world of squeezed bottom lines, cut backs and austerity, Santander has created a current account to help. The 123 Current Account not only gives you interest on your balance it gives you cash back on all household bills from council tax to electricity, mobile phone bills to water.

Add to this the 123 credit card that gives you cash back on petrol, department store and supermarket purchases and suddenly you are saving whatever you do.We brought this thought to life through a lyrical piece of poetry. A warm and genuine attempt to speak to the people of Britain.

Travelling with a light crew, shooting as much footage as possible, we were able to capture a modern cross section of British life.A sprinkling of bespoke animation helped push the diverse and eclectic flavour of the film.